But what are purchased followers?
Buying followers on social media involves paying to artificially increase the number of people who follow an account. These followers are often inactive or bot-generated accounts, which does not contribute to authentic engagement. This practice may create an illusion of popularity, but it does not reflect the audience's true interaction and interest in the brand's content. A large number of followers with a low engagement rate is often a sign of this deceptive practice.
The Illusion of Bought Followers
Despite numerous requests and unlike many brands, the COZIP team has decided not to buy followers on our social networks. Buying followers creates an illusion of popularity and fools customers, but these inactive accounts contribute neither to engagement nor to brand credibility.
Our Commitment to Authenticity
We chose to build a real community. We invest in creating quality content that inspires and engages our audience. Having an authentic community has real advantages such as:
- Trust and credibility: Our customers can count on our transparency.
- Real Interactions: Every interaction comes from someone who is genuinely interested in our brand and with whom the COZIP team has a connection.
At COZIP, we prefer quality over quantity. Our followers are valuable members of our community, and we will continue to prioritize authenticity and real engagement.